Serenola is a concept granola brand built around a playful and feel good identity inspired by Latin culture. I created a cohesive visual system that includes logo design, packaging, and supporting brand elements. The goal was to balance health conscious messaging with a sense of enjoyment and ease. I used bold colour, expressive typography, and illustration to create a brand that feels approachable and engaging. This project explores how branding can shape perception and make everyday products more appealing.
Serenola's Brand Book
The Creative Process:
Brainstorming and Mood Boards
Brainstorming and Mood Boards
Some early refined logo concepts after first critique
Initial Capability Statement
(Before branding style was created)
(Before branding style was created)
