Serenola is a concept granola brand built around a playful and feel good identity inspired by Latin culture. I created a cohesive visual system that includes logo design, packaging, and supporting brand elements. The goal was to balance health conscious messaging with a sense of enjoyment and ease. I used bold colour, expressive typography, and illustration to create a brand that feels approachable and engaging. This project explores how branding can shape perception and make everyday products more appealing.
A finished example of my company's primary product
The Creative Process:
Brainstorming and Mood Boards
Brainstorming and Mood Boards
Initial Capability Statement
(Before branding style was created)
(Before branding style was created)
Some early refined logo concepts after first critique
Serenola's Brand Book
